Application of Nursing Theory comment Essay Example | Topics and Well Written Essays - 250 words

Application of Nursing Theory comment - Essay Example Notably, it is essential to acknowledge that caring is the backbone of nursing. Though the post does not give a detailed proposition of the theory, it gives a rational application of the theory to nursing setting. This post demonstrates how the theory offers a structure that nurse leaders can use to reinstate the profession’s vision of care that permits care to flow from the nurse leader to other nurses and eventually to the patients (Burtson & Stichler, 2010). The post also demonstrates how nurse leaders can use the theory to be compassionate and care towards the nurses and how this can yield positive effects on the quality of care offered to patients and the patient satisfaction scores. Notably, the post demonstrates how acting human can assist the fellow nurse workers to develop sensitivity to self and others by feeling their feelings. It can be interpreted that these compassionate encounters with the nurses promotes motivation and inspiration among the nurses and in turn results to high-quality care delivery and outstanding patient satisfaction score s. However, it would be significant to identify whether an improvement in the quality of care directly results to improved patient satisfaction

Three Days of Christmas Essay Example for Free

Three Days of Christmas Essay Mum asked me what I want for Christmas this year. A typical 15 year old girl like me would say new phone, clothes, money but no. You know what I want? I want a nice normal Christmas dinner at home with my dad, mum and two brothers. Like the American white Christmas’ you see on TV instead of the 4 days of Christmas down under. Christmas morning always goes to plan. We all wake up, the boys Tom and Max, especially early. The video camera comes out and dad automatically turns into a director. Smile for the camera† â€Å"No, the photo cannot happen there, the lightning is all wrong. † Tom, Max and Dad end up outside like usual testing out the new sports equipment. Mum and I sit at the kitchen window, sipping our coffee and making bets on how long the equipment will be used until thrown into the shed with all the other forgotten Christmas presents. Lunch is usually at Aunty Sue and Uncle Keith’s place with our overly peppy cousins. They live in Uncle Keith’s childhood house and so it’s dated back to the 1940’s. Their house is ancient. No air conditioner or heating and on a 39 degree Christmas day with a turkey cooking in the oven is equivalent to sitting in a sauna for 3 hours. Tea is at home with the people from lunch and some more other friends and relatives. Tea is a lot more fun and relaxed. I’m not sure if it’s because of the fact that I’m in my own house or that we get to go for a swim to cool off. It’s normally a late now with a lot of champagne bottles and hangovers the next morning. Boxing Day for my family is not about cleaning up the wrapping paper and empty packing but opening up more presents. Boxing Day is designated for my Dad’s side of the family and that’s where the family feuds usually start. My Uncle Sid and Nanna don’t get along too well. Both are strongly opinionated and both hate being wrong. First it starts with the food and then the Boxing Day Test and after that it is just anything and everything that they argue about. When the swear words start to come out, Uncle Sid’s wife Aunt Nelly, moves all the kids outside to the BBQ area. The next day we’re up early to take a lovely hour and a half drive to visit my great aunty and uncle, Kay and Frank. They never had kids so they lots of money saved up. They have just built a new house and it is absolutely beautiful with marble benches, 5 bedrooms, 3 bathrooms, 2 lounge rooms and a study. I love going to their house, not only to see it but because they spoil us rotten. Actually now that I think back on it, my 3 days of Christmas isn’t all that bad. As much as bouncing around from place to place annoys me, there are some pretty good advantages to it all. Even though I may gain 15 kilos after the 3 days but the food is mouth-watering and I don’t have the will power to stop myself. Of course 3 days of non-stop presents is nothing to complain about and being surrounded by my gorgeous family, my smile never leaves my lips. I might go change my wish list because who knows how long I have left with these wonderful people. I shouldn’t be taking the Christmas holidays for granted because I may be jealous of other families traditional Christmas’s but they may be jealous of my weird yet amazing 3 days of Christmas.

Gattaca Defying All The Premises Philosophy Essay

Gattaca Defying All The Premises Philosophy Essay Imagine a society where everyone is more intelligent and healthier than you. Imagine a society where your genetic makeup-engineered or natural-determines the job for which you are eligible, whether or not you can be insured, and who associates with you. Gattaca by Andrew Niccol tells the story of Vincent, a young man naturally and traditionally engendered in a world where genetic engineering is the followed pattern to have a child. Few minutes after his birth, Vincents fate is revealed through a DNA analysis. His first genetic test revealed high probabilities of hyperactivity, sight troubles and serious heart diseases, a life expectancy of 30 years and 2 months and quite low intellectual faculties. At that time, the artificial insemination of test tube babies selected according to their genetic potential had become for many people the natural way of making children. But Vincents parents had preferred to let the other nature take its course. Of course they regretted it, and for their next child they went to see a geneticist. A perfect son has been born to them, a son who deserved to be called Anton, like his father. While Vincent was forced by his genetic code and the system to study at home, Anton was taller and better at anything than his elder brother. They used to play at softy. The game consisted of swimming in the sea as far as possible and being the last to make an about-turn. Vincent was always the softy. But besides his weak health, he had a very strong will. His lifelong dream was to join Gattaca, probably the most prestigious company on earth whose activity was to explore galaxies, and go into space. To achieve his aim, he did not stop studying during his whole adolescence, despite his fathers discouragements. The film shows a world where life is highly determined by genetics, and happiness is mostly based on the quality of the genetic profile, a kind of identity card for people. Vincent, who wants to become an astronaut and work for Gattaca, overcome s all the difficulties presented to him defying all the premises of the genetic engineering. However, it is not so clear that only free will is which will lead him to his dream; that significant amount of determination has to do with his success. At a time when we read about cloned sheep and the unraveling of the human genome, the science in Gattaca is theoretically possible. In the futuristic world of Gattaca, society has developed the technology to manipulate human procreation and designed children with impeccable genetic compositions. I suspect most people will order up the make and model they wanted rather than take chances on a throw of the genetic dice. Everyone will live longer and healthier in the Gattaca world. As a result, a new social caste system is created in which the artificially created, genetically superior humans called valids, dominate all major aspects of society. In contrast, the naturally born humans, called invalids, become a mistreated minority. Although all aspects of society are affected by the new genetic technology, the greatest impact is on the job market. As a result, the easiest way to analyze the job market is to compare the occupations of the valids and to the occupations of the invalids. Vali ds are instantly granted powerful, high-paying jobs, regardless of their training or background. For example, when applying for a job at the Gattaca Aerospace Corporation, Vincent, under an alternate identity, is only required to provide a blood test before he is hired and prepped for flight missions into space. Valids also tend to have computer-based jobs so that they make full use of their genetic intelligence. Invalids are only allowed to have demeaning, low-paying jobs. For instance, before assuming an alternate identity, Vincent is only allowed to work at the Gattaca Aerospace Corporation as a cleaner. In addition, invalids are forced to take jobs in which they perform manual labor. I think the Gattaca world is a realistic future even though it might face a lot of social and ethical problems. Firstly we are getting to the technology that is needed for the level of genetic engineering in Gattaca. Human Genome project begun formally in 1990, the U.S. Human Genome Project was a 13-year effort coordinated by the U.S. Department of Energy and the National Institutes of Health. The project originally was planned to last 15 years, but rapid technological advances accelerated the completion date to 2003. The goals were to identify all the approximately 20,000-25,000 genes in human DNA, determine the sequences of the 3 billion chemical base pairs that make up human DNA and store this information in databases. The knowledge about the effects of DNA variations among individuals can lead to revolutionary new ways to diagnose, treat, and someday prevent the thousands of disorders that affect us. However there are many social and ethical problems that human might face on the way to Genetic engineering in Gattaca. Firstly people were taking other peoples DNA without that persons consent in Gattaca, and this could also happen in reality too. Just like what Vincent said in the movie Of course, its illegal to discriminate. But no one takes the law seriously. People were unable to choose their own destiny. You would never be able to hope or dream of anything because your life is already planned out for you. If its not a part of your life plan, then that would be something you dealt with. Invalids were being discriminated against. According to the Nuremberg Code, which is a set of ethical rules a doctor or scientist must follow when experimenting on a human, it states that The voluntary consent of the human subject is absolutely essential (Nuremberg Code, 1949). In Gattaca, when applying for a job, the interviewer often takes saliva or a sample of urine from the interviewee without telling him/her why. Normally, if a person says no, after the interview, the interviewer would simply take DNA from a handshake, the doorknob, or even the seat without the interviewees permission. This is serious violations of the free will and rights of human beings. Secondly, discriminations could be anywhere. In the movie, people can actually choose the traits and gender of the child. This can cause a lot of problem: e.g. in China most people want boys rather than girls because people think boys could do more labor works than girls and boys can pass down their family name. As a result, the male-female ratio of world population could change drastically. The discrimination against in-valid in the movie could happen in reality too. According to the Universal Declaration of Human Rights, everyone has duties to the community which allow the free and full development of a persons personality. Vincent has the right to express himself, which he is unable to do because he would never be allowed to because of his heart disease. Furthermore, the Universal Declaration of Human Rights states that in the exercise of his rights and freedoms, everyone shall be subject only to such limitations as are determined by law solely for the purpose of securing due to recognition and respect for the rights and freedoms of others and of meeting the just society (Universal Declaration of Human Rights, 1948). Vincent worked really hard and strived to become an astronaut but was held back because he wasnt perfect enough. This article is saying that a person should be allowed to express oneself as long as it is legal and not disturbing the public order or general order or general welfare of others. Vincent becoming an astronaut wouldnt affect any of these, he cannot even get a chance to try in the Gattacan world. All are equal before the law and are entitled without any discrimination to equal protection to the law. All are entitled to equal protection against any discrimination in viol ation of this Declaration and against any incitement to such discrimination (Universal Declaration of Human Rights). The invalids were treated inhumanely, as if they were all criminals. Discriminations problems can be one of the biggest concerns of most people if Gattaca world becomes real. Thirdly if everybody uses genetic engineering, people would have a longer life span. Earth may face an energy crisis and cause the extinction of human beings. Another problem might come from different religions, a lot of people believe in natural process too. Furthermore this is not something that could be undone easily, once people start using genetic engineering, they will just rely on it. Fortunately, most of the problems I came out with were considered by experts from the Human Genome Project. One of the main goals of the Human Genome Project is to address the ethical, legal, and social issues (ELSI) that may arise from the project. (Human Genome Project 2003) The whole project has nine princ iples: 1. Fairness in the use of genetic information; 2. Privacy and confidentiality; 3. Psychological impact and stigmatization; 4. Reproductive issues; 5. Clinical issues; 6. Uncertainties; 7. Conceptual and philosophical implications; 8. Health and environmental issues; 9. Commercialization of products. Those nine principles can ensure everyone that the problems happened in the movie Gattaca will not occur in reality. I think there is a bright future for Human Genome Project as long as the nine principles are followed. I really enjoyed Gattaca. It raises some very good points that question the uses of technology in the not so distant future. The use of genetic research has led to humanity bio-engineering children to be free of defects and disabilities. Furthermore, I feel really pleased for Vincent as he mixes with members of the valid world despite his own in-Valid condition, he manages to gain considerable respect and admiration because of his persistence, even from people unaware of his status as a genetic impostor. Although Vincent is at the lower end of the genetic hierarchy, it is due to his ferocious determination and unquenchable desire that he is able to rise above his colleagues and achieve his dreams. It is these qualities that deem the central protagonist unique in the world of Gattaca. In the end, this movie also made me question where we should draw the line between science and ethics.

The Night :: Essays Papers

The Night Characters: Moshe the Beadle— was one of the first of the Jew to be taken away that Elie knew closely. Moshe then escaped the massive ditches of death and was able to return to Sighet to tell them of what the Germans were doing. The rest of the people even Elie, thought that he had gone mad, so he pitied him. Oberkapo— was apart of the 52nd cable unit at Buna who was Dutch. He also sabotaged the PowerStation. He had stocks of arms and was found and arrested. He was tortured for weeks, but never gave names of who else was involved. He was then transferred to Auschwitz. Madame Schachter — she was one of the ladies on the train to Auschwitz that was having illusions and screaming out loud on the train that there was fire outside of the windows. Everytime she that, the other people being gullible as they were, would look out the window. They soon tired of this, so they tied her up and gagged. The ordeal continued as she was able to free herself from her restraints and began yelling again. The other men finally smacked her around a little bit to knock a little common sense back into her, as her 10 year old son watched and tried to comfort her. She must have been suffering from terrible dehydration. Akiba Drumer— He is a man that puts all of his faith into god, no matter what is happening at the moment, he believes that god will save him or protect him. He doesn’t want to open his eyes to the reality of things, where he could be the next one hanged in the middle court of the camp as an example of their relentless power over them. He even calculated that their deliverence was to be only a few weeks away, I think people began to tire of him as Elie did who realized that if their was a true god, they would have to be so many suffering like they were. Settings: Sighet— This is the town that Elie came from with his family in the country of Transylvania. It was a moderate town that was mainly Jews at the time. Auschwitz— The camp they were first taken to when they were deported from their recent country. It didn’t seem to be all that bad in the way they treated them personally, unless the camp itself killed them.

Negotiation personal reflection Essay

The negotiation exercise practice assignment was most definitely an interesting one and it was an assignment I learned a lot from. This negotiation practice was all about a 4 bedroom home with two bathrooms and two kitchens, which was advertised for $385,000. While some parts of the negotiation were very interesting, other parts were very frustrating, but this was to be expected. For me, some my biggest frustration was dealing with miscommunication. In the scheme of a negotiation, miscommunication is bound to happen, and for that reason, I feel like in some ways this negotiation was very realistic. For example, at the time of negotiation, Seller made the first call of 3,85,000$. However, the Buyer already knew that seller bought this property two months before. So, buyer asked seller why he wanted to sell the home, seller totally ignored the question and started telling the features of the home. Buyer again asked the same question and I noticed that seller got nervous, maybe he did not know what to say, whatever finally, seller told that he has another house and he was selling this home because his wife thought that this property is too big. I experienced some miscommunication at that moment maybe seller was not prepared. After that buyer made the first call of 3,55,000 and mentioned everything about taxes he had to pay and other expenses and explained that he cannot pay that much. So seller lowered the price to 3,80,000. After some arguments buyer offered to pay 3,70,000 only if seller will give him 3 months to sell his old house. I think it was a trick of buyer, whatever after that seller agreed upon 3,77,000 only if buyer will sign the document of lease and all paper work and suddenly seller’s colleague wanted to talk with him so they went to talk on side and came back and said the cannot give the house for 3,77,000 so they again increased the price to 3,80,000. This was very strange and difficult, because once they offered 3,77,000 and after sometime again increased the price, there was obvious confusion and frustration on their part, which did make discussion difficult. Buyer said to seller that he wanted to seal this deal as soon as possible and it would also be good for seller as well because as soon as seller would sell this property he could save money for mortgage and other property taxes for next month. After that buyer mentioned about location of house that it was near the river and there can be mosquitos and insects in summer and it will be difficult to rent the house. Buyer tried to convince seller that there can  be threat of insects but it did not work and seller was keep offering him 377,000. So buyer asked seller if he can give him better offer than 377000 then he can pay him right away. So seller offered him 3,76,000 and then 3,75,800 after some arguments. Buyer asked seller if he can pay the property inspection fee of 400 and will give him all the appliances as well. So seller agreed upon paying half of the property inspection fee and all the appliances and the deal sealed on 3,75,600. I think in the end, work as a team helped contribute to our success in the negotiation. The objective of the practice was to simply demonstrate that negotiation is a kind of settlement process in which the parties to the negotiation try to achieve their respective goals by various means of effective communication and strategy. Negotiation personal reflection

Impact of Organised Retail Chains on Unorganised Retail Sector

â€Å"A COMPARITIVE STUDY ON PREFERENCE OF SOFT DRINKS IN YOUTH REPORT Submitted to: Submitted by: DR. RAJKUMARCHIRAG GUPTA Roll no. 5382 MBA 5. 4 MASTER OF BUSINESS ADMINISTRATION [pic] INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH MDU,ROHTAK 2010-2011 DECLARATION I Chirag Gupta, student of 5 year M. B. A 4th semester of Institute of Management Studies and Research hereby declare that the project report titled â€Å"Preference of soft drink in youth† is a code of critical & independent work carried out by me under supervision & guidance of Dr.Raj Kumar. This has not been previously submitted for the award of any other diploma, degree or other similar degree. The feasibility suggestion has been duly incorporated in the consultation with the supervisor. Signature of the Candidate EXECUTIVE SUMMARY Soft Drinks were common preference among all the individuals, irrespective of their age groups as it had great brand value and great advertisement.Market Research is based on some und erlying parameters like: †¢ Changing consumption pattern †¢ Advertisements †¢ Taste †¢ Status consciousness †¢ Varying lifestyle The study starts with determining the major players in the soft drinks, their overall consumption pattern among the people and ends up with the conclusion as per the state of mind of the average rational human being.Consumer preferences are changing towards healthier food, and thus such a trend will carry on for some time to come. In the soft drinks market of late, most recent new products launched have been focused on the health benefits of the soft drinks, like pomegranate juices, calcium-fortified bottled water and a series of reduced-sugar alternatives, with such features not previously so readily available to or heavily promoted at the target audience.TABLE OF CONTENTS SERIAL NO. TITLE PAGE NO. 1) INTRODUCTION 1) Industrial profile 01 2) Major players in soft drinks segment 04 3) Study of growth of soft drink market 09 2) RE SEARCH METHODOLOGY ) Purpose of the study 10 2) Objectives of the study 10 3) Scope of the study 10 4) Research Design 11 5) Sampling Technique used 12 6) Selection of Sample Size 12 7) Sources of Data collection 12 8) Statistical Tools Used 12 3) DATA ANALYSIS AND FINDINGS 13 ) LIMITATION OF THE STUDY 24 5) CONCLUSION 25 6) ANNEXURE 6. 1) Questionnaire 26 7) BIBLIOGRAPHY 28 INTRODUCTION INDUSTRIAL PROFILE The soft-drink industry comprises companies that manufacture nonalcoholic beverages and carbonated mineral waters or concentrates and syrups for the manufacture of carbonated beverages.Naturally occurring bubbling or sparkling mineral waters have been popular for thousands of years: the ancient Greeks believed that such waters had medicinal properties and bathed in them regularly; the Romans established resorts around mineral springs throughout Europe. In the 1500s the village of Spa in Belgium became famous for its waters, which by the early 1600s were sold, in bottles, as far away as London, Eng. Development of the first man-made sparkling or carbonated water is credited to Joseph Priestley, the British scientist who discovered oxygen.In 1772 he invented a method of â€Å"pushing† carbon dioxide into water by dissolving it under pressure, thus creating fairly long-lasting bubbles. The technique led to development of the soft-drink industry. By the beginning of the 19th century, carbonated water was being made commercially in France and North America; shortly thereafter, flavours (normally fruit concentrates) were added to enliven the taste. In the 1820s, small carbonated bottling operations were established in Canada, producing carbonated drinks in refillable bottles which were merchandised as medicinal elixirs or tonics.Most soft drinks are still carbonated to give drinks a â€Å"tangy bite† and to stimulate the tongue. Furthermore, because scent is an important part of taste, the flavours carried as vapours in the bubbles enhance taste. T he principle of â€Å"pushing† carbon dioxide is still used, but now the water is first purified in a process known as â€Å"polishing. † Cooled carbon dioxide is then injected at pressures of 275-550 kilopascals. Some of the early drinks bottled in Canada were called Birch Beer, Ginger Beer, Sarsaparilla, Sour Lemon, None-Such Soda Water and Cream Soda.The first carbonated beverage or â€Å"pop† bottles were sealed with corks held tightly in place with a wire binding. Because they had to be stored neck down so that the cork would not dry and allow the carbonation to leak away, they were manufactured with rounded bottoms. By the mid-1800s, soft drinks sold in Canada were packaged in 8-ounce (227. 2 ml) round-bottom bottles for about 25 cents a dozen, except ginger beer, which was sold in draught form from wooden kegs. Wired cork closures were used until about 1884 with Codd's Patented Globe Stoppers (25 types in all). Such closures were replaced by the Hutcheson Spring Stopper.The crown cap was introduced around 1905 and improved versions are still widely used, although they are gradually being replaced, especially on larger containers, with reclosable screw caps. Other packaging innovations since the mid-1960s include canned carbonated beverages, nonreturnable glass bottles and containers made from rigid plastics. However, an effort is being made, often through provincial legislation, to increase the use of returnable glass containers. In the industry's early years the number of carbonated-beverage plants increased steadily, most serving small regional markets.In 1929 the industry was made up of 345 production plants and the value of shipments reached $12. 3 million. By 1960 the number of plants had increased to 502 and the value of sales to $172. 7 million. Subsequently, consolidation began, prompted by improved production, packaging and distribution facilities. By 1973, 337 plants were in production and the value of shipments was $484 m illion. In 1985, with sales of about $1. 8 billion, the industry had 187 plants in production: Newfoundland had 3; PEI, 1; Nova Scotia, 7; New Brunswick, 8; Quebec, 66; Ontario, 58; Manitoba, 7; Saskatchewan, 10; Alberta, 13; and BC, 14.Production volume has also increased dramatically: in 1939, soft-drink bottlers produced about 162 million litres of carbonated beverages; by 1967, production passed 758 million litres; in 1986, shipments were estimated at over 2. 1 billion litres; and in 1998 that figure rose to 3. 5 billion litres. The industry is regulated by both federal and provincial agencies, 3 of the most important being CONSUMER AND CORPORATE AFFAIRS (responsible for the Consumer Packaging and Labelling Act), HEALTH CANADA (which administers the Food and Drugs Act) and Environment Canada (which focuses on environmental matters).The industry is represented by the Canadian Soft Drink Association in Toronto and by several provincial associations. The introduction of diet carbon ated beverages has changed the industry's profile. Several years ago, in response to increasing consumer diet consciousness, the industry introduced the first successful sugar-free diet drinks using the artificial sweetener cyclamate. But questions were raised about the safety of this additive and, based on existing scientific data, Health Canada banned its use in Canadian commercial FOODS AND BEVERAGES.This decision, estimated to have cost the industry more than $15 million, was a setback to diet-drink development. The industry turned to saccharin, but this too was eventually banned. Now, a new sugar-free additive, aspartame, has been approved for use in diet soft drinks, and the cyclamate/saccharin situation is not expected to recur because aspartame consists of amino acids, which occur naturally. Aspartame-sweetened diet drinks have had a dramatic effect on the Canadian carbonated-beverage industry.Just before the saccharin ban in 1977, diet drinks accounted for about 10% of the soft-drink market; following the ban the diet share dropped to about 2%, consisting of beverages partially sweetened with small amounts of sugar. In 1982, the first full year that aspartame was used in Canada, diet drinks increased by 15. 2% of total soft-drink sales, while the total soft-drink industry grew 8%. In 1987 total soft-drink sales increased 5. 3% over 1986, while diet soft-drink sales increased by 10. 7%. This single development has encouraged strong growth in the industry.MAJOR PLAYERS IN SOFT DRINKS SEGMENT COCA COLA [pic] â€Å"thanda matlab coca cola!!! † Coca cola has truly remarkable heritage. From a humble beginning in 1886 it has now become the flagship brand of largest manufacturer, distributor of non alcoholic beverages in the world. In India, coca cola was the leading soft drink till 1977 when govt. policies necessitated its departure. Coca cola has made its return to the country in 1993. and made significant investment to ensure that the beverage is av ailable to more and more people in remote as well as inaccessible parts of the world.Coca cola returned to India in 1993 and over the past ten years has captured the imagination of the nation, building strong association with cricket, the thriving cinema industry, music etc. coca cola has been very strongly associated with cricket, sponsoring the world cup in 1996. In 2002, coca cola launched the campaign,†Thanda Matlab coca cola†. in 2003,coke was available for just rs,5 crores in the country. FANTA GHOONTH BHAR SHARARAT KAR LEY!!! [pic] Fanta entered the Indian market in year 1996 under the coca cola brand . ver the years, Fanta has occupied a strong market place and is identified as â€Å"the fun catalyst†. Fanta stands for its vibrant color, tempting taste and tingling bubbles that not just uplifts feelings but also helps free spirit thus encouraging one to indulge in the moment. LIMCA â€Å" LIME AND LEMONI!!! [pic] Drink that can cast a tangy refreshing spe ll on anyone, anywhere. Born in 1971, Limca has been the original thirst choice, of millions of consumers for over three decades. The brand has been displaying healthy volume growing year on year and limca continues to be leading flavoring soft drinks in the country.Dive into the zingy refreshment of limca and walk away a new person. THUMS UP TASTE THE THUNDER!!! [pic] Strong cola taste, exciting personality. Thums up is a leading carbonated soft drink and most trusted brand in India. Originally introduced in 1977, thums up was acquired by the coca cola company in 1993. Thums up, is, known for strong, fizzy taste and its confident, mature and uniquely masculine attitude. This brand clearly seeks to separate the man from the boys. SPRITE â€Å"SPIRITE BHUJAYE PYAAS BAKI SAB BAKWAAS!!! [pic] World wide sprite ranked as no. soft drink and is sold in more than 190 countries In India, sprite was launched in year 1999 and today it has grown to be one of the fastest growing soft drinks, l eading clear lime category. Today sprite is perceived as a youth icon. With strong appeal to youth sprite has stood for a straight forward and honest attitude. Its clear crisp hingtaste encourages today’s youth to trust their instincts, influence them to be true who they are and to obey their thirst. MAAZA YAARI DOSTI TAAZA MAAZA!!! [pic] Maaza was launched in 1976. In 1993, maaza was acquired by coca cola India. Maaza currently dominates the fruit drink category.Over the years, maaza has become synonymous with mango. â€Å"Taaza Mango, Maaza mango, Botal mei aam, maaza hai naam†. consumers regard maaza as wholesome, natural, fun loving drink real experience of fruit. The campaign builds on the existing equity of the brand and delivers a relevant emotional benefit to the moms rightly captured in tagline, â€Å"yaari dosti, and taaza maaza†. PEPSI YEH DIL MAANGE MORE!!! [pic] Pepsi cola is a carbonated beverage that is produced and manufactured by Pepsi co. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890’s in North Carolina.The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years. †¢ Diet Pepsi †¢ Crystal Pepsi †¢ Pepsi twist †¢ Pepsi max †¢ Pepsi samba †¢ Pepsi blue †¢ Pepsi gold †¢ Pepsi holiday spice †¢ Pepsi jazz †¢ Pepsi x(available in Finland & brazil) †¢ Pepsi next(available in Japan & south Korea) STUDY OF GROWTH OF SOFT DRINK MARKET SOFT DRINKS Carbonated drinks are dominated by artificial flavors based on cola, orange and lime with Pepsi and coca-cola dominating the market. The entire part of the drink is based on its artificial flavors and sweetening agents as no natural juice is used.MARKET †¢ Cola products account for nearly 61-62% of the total soft drinks market. †¢ Two global majors’ Pepsi and coke dominate the soft drink market. †¢ NCAER survey sa ys 91% of soft drink in the country is in the lower, lower middle and upper middle class people. †¢ The market is worth around Rs. 5000 crores with growth rate of around 10-15%. †¢ The annual per capita consumption in India is only about 6 bottles vis- a- Vis 340 bottles in the U. S. †¢ The production as soft drinks has increased from 5670 million bottles in 1998-99 to 6230 million bottles in 1999-2000 industry source. Growth market this year is expected to be 10-15% in value terms and 20-22% in volume terms. However, the market for carbonated drinks is stagnating and not growing as expected. RESEARCH METHODOLOGY PURPOSE OF THE STUDY The main aim of this research study is to analyze the preference of youth on consumption patterns and preference of Soft Drinks. OBJECTIVE OF THE STUDY †¢ To study the preferences of the youth for soft drinks. †¢ To find out the factor(s) that influences the consumer’s consumption of soft drinks. †¢ To test the know- how of the consumers regarding the various existing brands of soft drinks. To know the size of the soft drink purchase for personal and household purpose. †¢ To know the frequency of consumption of soft drink. SCOPE OF THE STUDY †¢ This study is confined MDU campus Rohtak. †¢ Seasonal drinks are not considered in the study. †¢ We are considering only canned and bottled drinks. †¢ We are not considering health & alcoholic drinks. RESEARCH DESIGN A research design is a framework or blueprint for conducting the marketing research project. It specifies the details of the procedures necessary for obtaining the information needed to structure and/or solve marketing research problem.On the basis of fundamental objectives of the research we can classify research design into two general types: 1) EXPLORATORY RESEARCH 2) CONCLUSIVE RESEARCH Exploratory research is one type of research design, which has its primary objective the provision of insights into, and comprehe nsion of, the problem situation confronting the researcher. Conclusive research is designed to assist the decision maker in determining evaluating and selecting the best course of action to take in a given situation. Conclusive research can be further divided into two types:- †¢ Descriptive †¢ ExperimentalThe research design used in this project is a DESCRIPTIVE DESIGN. Descriptive study as the name implies is designed to describe something-for example the characteristics of users of a given product, the degree to which the product use varies with income, age, etc. SAMPLING TECHNIQUE USED: This research has used convenience sampling technique. 1) Convenience sampling technique: Convenience sampling is used in exploratory research where the researcher is interested in getting an inexpensive approximation of the truth. As the name implies, the sample is selected because they are convenient.SELECTION OF SAMPLE SIZE: For the study, a sample size of 60 has been taken into consi deration. SOURCES OF DATA COLLECTION: Research will be based on two sources: 1. Primary data 2. Secondary data 1) PRIMARY DATA: Questionnaire: Primary data was collected by preparing questionnaire and the people were randomly being requested to fill them. 2) SECONDARY DATA: Secondary data will consist of different literatures like books which are published, articles, internet and websites. In order to reach relevant conclusion, research work needed to be designed in a proper way.STATISTICAL TOOLS USED The main statistical tools used for the collection and analyses of data in this project are: †¢ Questionnaire †¢ Bar Diagrams DATA ANALYSIS & FINDINGS |Statistics | | | |Statistics | | | | | | | | | | |Statistics | | | |Who decide the |Do you read | | | |selection of soft |instruction written | | | |drink for household? on the packaging of | | | | |soft drink? | |N |Valid |60 |60 | | |Missing |0 |0 | | |Mean |2. 8167 |1. 6167 | | |Median |3. 0000 |2. 0000 | | |Mode |3. 0 0 |2. 0 | | |Variance |. 356 |. 240 | | | | | |Do you like soft drink? | | | | | | | | | | | | | | | | | | | | | | | | [pic] LIMITATIONS OF THE STUDY LIMITATION OF THE STUDY ? The study was confined to University Campus MDU Rohtak only. ? Chances of some biasness could not be eliminated. ? Youth are assumed to be between the age 15 to 25 ? Time was the major constrain. Only limited sample size (60) was possible for such a vast research on such a period of time . i. e. one month ? Interaction with the respondents was also limited due to their busy work. Due to the changing life style and preferences, it was not necessary that they will consume same soft drink every time. ? There was a chance that respondent will make assumptions while filling the questionnaire. CONCLUSION CONCLUSION Following are the concluding points taken into consideration after the conduct of the research study: ? An important finding that emerged out of the survey was that 91%of youth like to have soft dri nks while 9% not like. ? Through the research it was conveyed that weekly consumption of soft drinks is more than daily consumption. ? Most of the respondents took soft drink without any reason. ? Remaining majority of the respondents consume soft drinks at the time of parties & celebrations. Most of the respondents consume soft drinks because of its taste. ? Most of the respondents were of the neutral view that advertisements affect their purchases. ? Most of the respondent likes Dew. ? Most of them consume 300ml pack for personal usage. ? Packaging doesn’t influence the purchase of most of the respondents. ? Most of them don’t read instruction written on the package of soft drink. ANNEXURE QUESTIONNAIRE Respected Sir/Madam A Research Project is being pursued in IMSAR on â€Å"Preference of soft drink in youth†. Kindly extend your cooperation & enable us doing the project successfully. This information is used for academic purpose. PERSONAL DETAILS Name  œ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Age – †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Gender – ? Male ? Female Qualification – ? Graduate ? Under Graduate ? Post Graduate ? Other (Specify) 1) Do you like soft drinks? Yes No 2) Where do you mostly consume soft drink? PartyCafeHome 3) Frequency of consumption of soft drink in a week? Daily 2-4times more than 4 times once in a week 4) On what occasions, do you often consume the Soft Drinks? Feeling Thirsty Without any reason (just like that) ? Parties / Celebrations ? Others, please specify†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5) What induces you to buy Soft Drinks?Price with quantity Health Drink Status symbol Taste Variety Advertisement 6) Which soft drink do you like more? Dew Sprite Cocacola Pepsi Limca Maaza Other (specify)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7) Do advertisements influence your purchases? Strongly Agree ? Agree Neutral Disagree Strongly Disagree ? 8) Do you agree that packaging influence consumer purchase decision? Strongly agree Agree Neutral Disagree Strongly disagree ) Please tick the size of soft drink you purchase for personal consumption? 200 ml 250ml 300ml500ml other (specify)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10) Which soft drink is served to the guest in your home? Dew Sprite CocacolaPepsi LimcaMaazaOther (specify)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11) Who decide the selection of soft drink for household? FatherMother Himself/Herself Other(Specify)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12) Do you read instruction written on the packaging of soft drink? YesNo BIBLIOGRAPHY BIBLIOGRAPHY †¢ http://en. wikipedia. org/wiki/Beverage †¢ www. foodindustryindia. com †¢ http://fnbnews. com/article/detarchive. asp? articleid=25105=3 †¢ http://fnbnews. com/article/detarchive. asp? rticle id=24983=3 †¢ http://fnbnews. com/article/detarchive. asp? articleid=24965=3 †¢ http://fnbnews. com/article/detarchive. asp? articleid=24849=3 †¢ http://fnbnews. com/article/detarchive. asp? articleid=25039=3 †¢ http://www. foodindustryindia. com/newfood/detailnews. jsp? n=Xtazy,%20another%20energy%20drink%20for%20the%20Indian%20market=598 †¢ http://fnbnews. com/redfr. asp? fn=/other/aboutus. asp=About%20Us#Food †¢ www. google. com †¢ Kothari C R, â€Å"Research and Methodology- Methods & Techniques†, New Age International (P) Ltd. , 2004 [pic] ———————– 1 2 3 4 5 6 8 9[pic][pic] 24 27 25 12